ABOUT THE SHOW

Following the success of the 2024 edition, the Outdoor, Hunting, Fishing & Camping Show returns strongly to Saint-Hyacinthe, on the south shore of Montreal, in 2025. It's the perfect opportunity for specialized businesses to connect with their target clientele and promote their products and services to the general public.

Industry veterans as well as young recruits from the fields of hunting, fishing, camping, boating, motor sports, and clean energy come together for 3 days at Espace Saint-Hyacinthe. Everyone gathers to share and highlight their passions, making nature accessible to the new generation. The event attracts thousands of seasoned enthusiasts while also sparking the curiosity of many new enthusiasts, whether they are fishermen, hunters, campers, sailors, or outdoor enthusiasts in general.

In 2025, all conditions are set to make our next edition the largest annual gathering of the outdoor industry in Quebec!

NEW FEATURES

Continuous improvements are being made for the benefit of exhibitors and visitors. Here are the new features not to be missed this year.

DATES
The event will take place from January 31st to February 2nd, 2025, without conflicting with any other events of the same nature.

SHOW FLOOR PLAN
The layout of the show has been configured to optimize the space in the Jefo and BMO pavilions while incorporating the ideas of our exhibitors. The main stage has been relocated to a more central and visible location.=

EXHIBITOR RATES
The 2024 rate freeze is applied in 2025, meaning no increase in booth rental fees for exhibitors. Deluxe and standard booth packages, including carpeting and electricity or not, are also available to our exhibitors.

FLY FISHING VILLAGE
Our section dedicated to this sport is expanding! A 50-foot long water basin is set up in the center of specialized exhibitor booths, workshops, and activities related to fly fishing.

LITTLE MARKET ALLEY
This alley is specially designed for food enthusiasts and those who love culinary discoveries. Tastings of fine spirits, local delicacies, and practical accessories are featured in this new alleyway.

EXHIBIT CATEGORIES

FISHING
Manufacturers, retailers, and independent merchants showcase their latest fishing gear and equipment designed for all types of anglers. Not to mention the techniques, prices, and advice shared by experts. 

FLY FISHING
A special section is dedicated to this booming fishing technique in Quebec. A basin is set up for casting demonstrations by professional fly fishermen, fly tying, a fly fishing museum, training programs, and equipment for fly fishermen!

HUNTING
On-site are representatives of high-quality hunting equipment suppliers, manufacturers, and retailers of hunting firearms, bows and crossbows, taxidermy, and outfitters offering guiding services for hunting.

CAMPING
The show attracts a specific audience interested in camping, glamping, RVs, and the "Van Life" lifestyle, which is on the rise. A variety of camping gear such as tents, trailers, rooftop tents, RVs, along with exclusive products, specialized brands, services, and equipment.

OUTDOOR
Canoeing, kayaking, electric bikes, and hiking are growing trends. Exhibitors can capitalize on this enthusiasm by showcasing their products and services, whether they are equipment manufacturers, outdoor clothing retailers, or accessory specialists (backpacks, sunglasses, etc.).

MOTOR SPORTS AND NAUTICAL
The show promises to be a true paradise for ATV and side-by-side vehicle enthusiasts, as well as for boats, pontoons, outboard motors, in short, for all types of essential vehicles of 2025.

ADVANTAGES OF EXHIBITING AT THE SHOW

Since its first edition in 2024, the Outdoor, Hunting, Fishing & Camping Show in Saint-Hyacinthe has risen to the ranks of the most important outdoor events in Eastern Canada in terms of attendance and exhibitor satisfaction.

Here are the main advantages and sources of motivation for outdoor businesses to exhibit at the show.

LOCATION
The geographical location of the city of Saint-Hyacinthe, at the junction between the greater Montreal area, the Eastern Townships, and the Centre-du-Québec region, in a population basin estimated at 4 million inhabitants, as well as the physical venues of Espace Saint-Hyacinthe, which offers free parking, multiple access points to facilitate setup and teardown, and proximity to services and hotels, are conducive to the success of the show.

ADVERTISING
Strategic partnerships developed with influential personalities and specialized media, in addition to the extensive advertising campaign deployed annually to millions of potential visitors, help generate anticipation before the show and qualified traffic during the show.

SALES
Exhibiting at the show is like having the opportunity to welcome tens of thousands of potential customers into your store for 3 days ready to buy your products. Selling directly to show visitors increases sales and expands your customer base. Business between exhibitors and long-term benefits are also to be considered.

INCREASED VISIBILITY
Exhibitors have a unique opportunity to showcase their products and services to a very large and diverse audience, allowing them to increase their visibility and reach a wider range of potential customers.

NETWORKING
The show brings together professionals, enthusiasts, rare finds, and outdoor enthusiasts. It's the perfect opportunity to make contacts, meet other industry players, exchange ideas, and create partnerships.

DEMONSTRATIONS
Expert speakers discussing current topics on stage, a demonstration area, a casting pond, shooting ranges, workshops, and presentations are scheduled to showcase our exhibitors and generate interest among visitors.

A MUST-ATTEND EVENT
Participating in this highly anticipated annual event by outdoor enthusiasts allows exhibitors to present themselves and position themselves as key players in the industry.

ABOUT ESPACE SAINT-HYACINTHE

With its state-of-the-art facilities and ample space, Espace Saint-Hyacinthe offers an exceptional experience for exhibitors and attendees alike. Take a glimpse at the venue in the video below and get ready to immerse yourself in the great outdoors at the upcoming show at Espace Saint-Hyacinthe.

CLICK HERE to learn more.

EXHIBIT PACKAGE & PRICING

Here are our exhibition space rental packages.

Packages Size Range Rental Rates
Standard Booth 100 to 499 Sq. Ft. $14.00 CDN / Sq.Ft.
Deluxe Booth 100 to 499 Sq. Ft. $18.00 CDN / Sq.Ft.
Corner Fee 350$
Large Booth 500 to 1,499 Sq. Ft. $8.75 CDN / Sq.Ft.
X-Large Booth 1,500 Sq. Ft. and up $6.45 CDN / Sq.Ft.

DETAILS

  1. The standard package includes only space rental, back and side curtains; flooring cover is the responsibility of the exhibitor.
  2. The luxury package includes space rental, back and side curtains, carpet, and electricity. Installation and dismantling are included.
  3. Flooring cover is mandatory in all booths under 1500 sq ft. Please refer to fire safety standards in our exhibitor guide. (Add link)
  4. Forklift service from the dock to your booth is available (up to 5,000 lbs).

Catherine Lapointe

Show Manager
418-313-7632
 clapointe@mpltd.ca

Booth Quote Request

To receive exhibiting information on the show, please complete the form by clicking the button to the right and our show management team will reach out to you.


Espace Saint-Hyacinthe

2670, avenue Beauparlant,
St-Hyacinthe, QC
J2S 4M8
(450) 771-5037

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